Sep 052012

Easy Fix “Can’t Add MP4, MOV, M4V Video to iTunes on Mac or Windows


Even though MP4, MOV, M4V video formats are on the list of iTunes supported video formats, sometimes, iTunes fails to add and import some MP4, MOV, M4V movie files, let along transfer those MP4, MOV, M4V video files to iPod, iPhone, iPad, iPhone 5, iPod touch, iPad 3, iPhone 4S or Apple TV. Sometimes, you may run into such situation that iTunes does successfully import MP4, MOV, M4V video files. However, it failed to sync the MP4, MOV, M4V files to iPod, iPhone, iPad or Apple TV and only leave the message that one or more of the videos being synced from your iTunes library are not in the correct format to be played on your iPhone, iPad, or iPod.


iTunes can handle just about any file format that works with QuickTime and will play any file purchased or downloaded from the iTunes Store. If you’ve got video files that end with a .mov, .m4v, or .mp4 file extension, you can import them to iTunes with ease. However, the video MP4, MOV, M4V video must meet the following specifications: it must be encoded as 540 kbit/s (minimum) MPEG-4 video (H.264) with an approximately 128 kbit/s AAC audio track or encoded as 1.5 Mbit/s (minimum) MPEG-4 video (H.264) with a minimum 128 kbit/s AAC audio track. If not, you will fail to import MP4 to iTunes.

Even if your Video MP4, MOV, M4V files meet the above specifications and are added to iTunes successfully, it may still fail to sync to iOS devices. For iPhones, iPads, and video-capable iPods play videos in more specific video formats and codecs.

In order to successfully add Video MP4, MOV, M4V to iTunes, iTunes 11 as well as sync MP4 to iPod, iPhone, iPad, iPhone 5, iPod touch or iPad 3, we have better convert the MP4, MOV, M4V files to both iTunes and iOS supported MPEG-4 format.

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